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Collective Memory
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Collective Memory (noun): the memory of a group of people, passed from one generation to the next. In our understanding, collective memory is far from an intangible thing. It is touchable. Visible. Usable. Edible. Smell-able. Collectable and Memorable. The concept comes from a collective cultural mindset that values local identity over global homogenization, originality over cliche, and quality over quantity. Founded by a Vietnamese duo of travel writer and photographer, the concept for Collective Memory emerged from a shared enthusiasm for Vietnamese culture.
Collective Memory (noun): the memory of a group of people, passed from one generation to the next. In our understanding, collective memory is far from an intangible thing. It is touchable. Visible. Usable. Edible. Smell-able. Collectable and Memorable. The concept comes from a collective cultural…
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